AC in Movie Theaters

Theaters jumped on the AC bandwagon early, even in the midst of the Depression. They were among the first places where most people encountered artificially cooled air, and in the hot summer months, movie houses were often the coolest places in town. When the weather got stifling, people cooled off by flocking to see films. Expecting big movie-going crowds, the studios began releasing their best and most lavish productions in the summer, giving birth to the modern summer blockbuster.